by nathaliebrosse | Jan 10, 2022 | BtB, Circular economy, Environment, Innovation, Let's Talk.., Marketing
Version française You probably never heard of Werner and Mertz, but maybe you know Rainett or Greencare PROFESSIONAL, the ecological cleaning products. Born more than 150 years ago, Werner & Mertz is a 100% German family group, pioneer in the manufacture of...
by nathaliebrosse | Sep 11, 2018 | CSR, Environment, Innovation, Let's Talk.., Marketing
“Sustainability is innovation spelt wrong” once said Hannah Jones, VP Sustainable Business and Innovation at Nike. Today, let’s uncover how this statement is applied at Bel with Elodie Parre, Group Corporate Social Responsibility (CSR) Director. For...
by nathaliebrosse | Aug 3, 2018 | BtB, Communication, Environment
Numerous tools exist to communicate in general, the key here is to pick the ones most suited to what you have to say and, of course, to your audiences. So, instead of listing them all, I have selected some of them I find particularly efficient for a communication...
by nathaliebrosse | Jun 12, 2018 | Communication, Environment
Welcome to part 2 of Evergreen series about communicating on the environment. At this stage, you have assessed your achievements regarding the environment. You are also aware of your areas of improvement. You should at least have a corporate engagement towards the...
by nathaliebrosse | May 8, 2018 | BtB, Communication, Environment
Several weeks ago, I attended an EpE conference about the environment in the communication to consumers. This led me to write a series of three articles sharing some of the ideas I find important to communicate without falling into the hazardous greenwashing sink....
