by nathaliebrosse | May 26, 2023 | Uncategorized
This month, I participated to Mony Chhim’s Marketing BtB podcast. Interviewed by this talented marketer, I provided some of my best marketing tips on co-marketing ops and the numerous benefits they can bring. Link to the podcast in french Here is a translation...
by nathaliebrosse | Jan 10, 2022 | BtB, Circular economy, Environment, Innovation, Let's Talk.., Marketing
Version française You probably never heard of Werner and Mertz, but maybe you know Rainett or Greencare PROFESSIONAL, the ecological cleaning products. Born more than 150 years ago, Werner & Mertz is a 100% German family group, pioneer in the manufacture of...
by nathaliebrosse | Dec 13, 2018 | Uncategorized
http://evergreen.paris/wp-content/uploads/2018/12/Christmas-card-2019.m4v...
by nathaliebrosse | Nov 30, 2018 | BtB, Communication, Marketing
Today, customer experience (or CX in marketing jargon) is a key component for a successful business. So, I decided to talk to you about the ultimate customer experience: the community. Before we begin, let’s agree on the definition of a community. It’s...
by nathaliebrosse | Oct 17, 2018 | Innovation, Marketing
Version française This month, I decided to focus on a trendy marketing technique called nudge. Just to show you you may not have to budget heavy communication campaigns to educate people and change their behaviours. Let’s dig a bit deeper: What is a nudge? The...
by nathaliebrosse | Sep 11, 2018 | CSR, Environment, Innovation, Let's Talk.., Marketing
“Sustainability is innovation spelt wrong” once said Hannah Jones, VP Sustainable Business and Innovation at Nike. Today, let’s uncover how this statement is applied at Bel with Elodie Parre, Group Corporate Social Responsibility (CSR) Director. For...
by nathaliebrosse | Aug 3, 2018 | BtB, Communication, Environment
Numerous tools exist to communicate in general, the key here is to pick the ones most suited to what you have to say and, of course, to your audiences. So, instead of listing them all, I have selected some of them I find particularly efficient for a communication...
by nathaliebrosse | Jun 12, 2018 | Communication, Environment
Welcome to part 2 of Evergreen series about communicating on the environment. At this stage, you have assessed your achievements regarding the environment. You are also aware of your areas of improvement. You should at least have a corporate engagement towards the...
by nathaliebrosse | May 8, 2018 | BtB, Communication, Environment
Several weeks ago, I attended an EpE conference about the environment in the communication to consumers. This led me to write a series of three articles sharing some of the ideas I find important to communicate without falling into the hazardous greenwashing sink....
by nathaliebrosse | Mar 16, 2018 | Data, Marketing
If you have not heard about GDPR, maybe you live in another planet. Indeed, it has become one of the most discussed topic in all organizations in Europe. The General Data Protection Regulation (GDPR) is a new digital privacy regulation that will be enforced in Europe...
