by nathaliebrosse | Nov 30, 2018 | BtB, Communication, Marketing
Today, customer experience (or CX in marketing jargon) is a key component for a successful business. So, I decided to talk to you about the ultimate customer experience: the community. Before we begin, let’s agree on the definition of a community. It’s...
by nathaliebrosse | Aug 3, 2018 | BtB, Communication, Environment
Numerous tools exist to communicate in general, the key here is to pick the ones most suited to what you have to say and, of course, to your audiences. So, instead of listing them all, I have selected some of them I find particularly efficient for a communication...
by nathaliebrosse | Jun 12, 2018 | Communication, Environment
Welcome to part 2 of Evergreen series about communicating on the environment. At this stage, you have assessed your achievements regarding the environment. You are also aware of your areas of improvement. You should at least have a corporate engagement towards the...
by nathaliebrosse | May 8, 2018 | BtB, Communication, Environment
Several weeks ago, I attended an EpE conference about the environment in the communication to consumers. This led me to write a series of three articles sharing some of the ideas I find important to communicate without falling into the hazardous greenwashing sink....
by nathaliebrosse | Jan 27, 2018 | Communication
I had to make corporate videos several times in my career. And I have now come to the conclusion that this is not a trivial exercise. The idea is not to promote the company like a bag of crisps. At the same time, I have seen so many ‘dusty’ corporate...
