by nathaliebrosse | May 26, 2023 | Uncategorized
This month, I participated to Mony Chhim’s Marketing BtB podcast. Interviewed by this talented marketer, I provided some of my best marketing tips on co-marketing ops and the numerous benefits they can bring. Link to the podcast in french Here is a translation...
by nathaliebrosse | Jan 10, 2022 | BtB, Circular economy, Environment, Innovation, Let's Talk.., Marketing
Version française You probably never heard of Werner and Mertz, but maybe you know Rainett or Greencare PROFESSIONAL, the ecological cleaning products. Born more than 150 years ago, Werner & Mertz is a 100% German family group, pioneer in the manufacture of...
by nathaliebrosse | Dec 13, 2018 | Uncategorized
http://evergreen.paris/wp-content/uploads/2018/12/Christmas-card-2019.m4v...
by nathaliebrosse | Nov 30, 2018 | BtB, Communication, Marketing
Today, customer experience (or CX in marketing jargon) is a key component for a successful business. So, I decided to talk to you about the ultimate customer experience: the community. Before we begin, let’s agree on the definition of a community. It’s...
by nathaliebrosse | Oct 17, 2018 | Innovation, Marketing
Version française This month, I decided to focus on a trendy marketing technique called nudge. Just to show you you may not have to budget heavy communication campaigns to educate people and change their behaviours. Let’s dig a bit deeper: What is a nudge? The...
