by nathaliebrosse | Jan 10, 2022 | BtB, Circular economy, Environment, Innovation, Let's Talk.., Marketing
Version française You probably never heard of Werner and Mertz, but maybe you know Rainett or Greencare PROFESSIONAL, the ecological cleaning products. Born more than 150 years ago, Werner & Mertz is a 100% German family group, pioneer in the manufacture of...
by nathaliebrosse | Oct 17, 2018 | Innovation, Marketing
Version française This month, I decided to focus on a trendy marketing technique called nudge. Just to show you you may not have to budget heavy communication campaigns to educate people and change their behaviours. Let’s dig a bit deeper: What is a nudge? The...
by nathaliebrosse | Sep 11, 2018 | CSR, Environment, Innovation, Let's Talk.., Marketing
“Sustainability is innovation spelt wrong” once said Hannah Jones, VP Sustainable Business and Innovation at Nike. Today, let’s uncover how this statement is applied at Bel with Elodie Parre, Group Corporate Social Responsibility (CSR) Director. For...
