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Werner & Mertz⏤ Circular Economy means Sustainable Growth

Werner & Mertz⏤ Circular Economy means Sustainable Growth

by nathaliebrosse | Jan 10, 2022 | BtB, Circular economy, Environment, Innovation, Let's Talk.., Marketing

Version française You probably never heard of Werner and Mertz, but maybe you know Rainett or Greencare PROFESSIONAL, the ecological cleaning products. Born more than 150 years ago, Werner & Mertz is a 100% German  family group, pioneer in the manufacture of...
Positive innovation, a driving force behind the Bel group

Positive innovation, a driving force behind the Bel group

by nathaliebrosse | Sep 11, 2018 | CSR, Environment, Innovation, Let's Talk.., Marketing

“Sustainability is innovation spelt wrong” once said Hannah Jones, VP Sustainable Business and Innovation at Nike. Today, let’s uncover how this statement is applied at Bel with Elodie Parre, Group Corporate Social Responsibility (CSR) Director. For...

ARTICLES RECENTS/Recent posts

  • Mony Chhim’s BtB Marketing Podcast – How to set up co-marketing operations in BtB?
  • Werner & Mertz⏤ Circular Economy means Sustainable Growth
  • Evergreen wishes for 2019
  • How to create the ultimate customer experience?
  • Nudge: towards a responsible behaviour?

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