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Werner & Mertz⏤ Circular Economy means Sustainable Growth

Werner & Mertz⏤ Circular Economy means Sustainable Growth

by nathaliebrosse | Jan 10, 2022 | BtB, Circular economy, Environment, Innovation, Let's Talk.., Marketing

Version française You probably never heard of Werner and Mertz, but maybe you know Rainett or Greencare PROFESSIONAL, the ecological cleaning products. Born more than 150 years ago, Werner & Mertz is a 100% German  family group, pioneer in the manufacture of...
Positive innovation, a driving force behind the Bel group

Positive innovation, a driving force behind the Bel group

by nathaliebrosse | Sep 11, 2018 | CSR, Environment, Innovation, Let's Talk.., Marketing

“Sustainability is innovation spelt wrong” once said Hannah Jones, VP Sustainable Business and Innovation at Nike. Today, let’s uncover how this statement is applied at Bel with Elodie Parre, Group Corporate Social Responsibility (CSR) Director. For...
Far from greenwashing – The recipe for an efficient communication 3/3

Far from greenwashing – The recipe for an efficient communication 3/3

by nathaliebrosse | Aug 3, 2018 | BtB, Communication, Environment

Numerous tools exist to communicate in general, the key here is to pick the ones most suited to what you have to say and, of course, to your audiences. So, instead of listing them all, I have selected some of them I find particularly efficient for a communication...
Far from greenwashing: communicate, yes, but about what? 2/3

Far from greenwashing: communicate, yes, but about what? 2/3

by nathaliebrosse | Jun 12, 2018 | Communication, Environment

Welcome to part 2 of Evergreen series about communicating on the environment. At this stage, you have assessed your achievements regarding the environment. You are also aware of your areas of improvement. You should at least have a corporate engagement towards the...
Far from greenwashing – how to communicate on the environment? 1/3

Far from greenwashing – how to communicate on the environment? 1/3

by nathaliebrosse | May 8, 2018 | BtB, Communication, Environment

Several weeks ago, I attended an EpE  conference about the environment in the communication to consumers.  This led me to write a series of three articles sharing some of the ideas I find important to communicate without falling into the hazardous greenwashing sink....

ARTICLES RECENTS/Recent posts

  • Mony Chhim’s BtB Marketing Podcast – How to set up co-marketing operations in BtB?
  • Werner & Mertz⏤ Circular Economy means Sustainable Growth
  • Evergreen wishes for 2019
  • How to create the ultimate customer experience?
  • Nudge: towards a responsible behaviour?

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