Werner & Mertz⏤ Circular Economy means Sustainable Growth
Version française You probably never heard of Werner and Mertz, but maybe you know Rainett or Greencare PROFESSIONAL, the ecological cleaning products. Born more than 150 years ago, Werner & Mertz is a 100% German family group, pioneer in the manufacture of...Evergreen wishes for 2019
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How to create the ultimate customer experience?
Today, customer experience (or CX in marketing jargon) is a key component for a successful business. So, I decided to talk to you about the ultimate customer experience: the community. Before we begin, let’s agree on the definition of a community. It’s...
Nudge: towards a responsible behaviour?
Version française This month, I decided to focus on a trendy marketing technique called nudge. Just to show you you may not have to budget heavy communication campaigns to educate people and change their behaviours. Let’s dig a bit deeper: What is a nudge? The...
Positive innovation, a driving force behind the Bel group
“Sustainability is innovation spelt wrong” once said Hannah Jones, VP Sustainable Business and Innovation at Nike. Today, let’s uncover how this statement is applied at Bel with Elodie Parre, Group Corporate Social Responsibility (CSR) Director. For...
Far from greenwashing – The recipe for an efficient communication 3/3
Numerous tools exist to communicate in general, the key here is to pick the ones most suited to what you have to say and, of course, to your audiences. So, instead of listing them all, I have selected some of them I find particularly efficient for a communication...
Far from greenwashing: communicate, yes, but about what? 2/3
Welcome to part 2 of Evergreen series about communicating on the environment. At this stage, you have assessed your achievements regarding the environment. You are also aware of your areas of improvement. You should at least have a corporate engagement towards the...
Far from greenwashing – how to communicate on the environment? 1/3
Several weeks ago, I attended an EpE conference about the environment in the communication to consumers. This led me to write a series of three articles sharing some of the ideas I find important to communicate without falling into the hazardous greenwashing sink....