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How to create the ultimate customer experience?

How to create the ultimate customer experience?

by nathaliebrosse | Nov 30, 2018 | BtB, Communication, Marketing

Today, customer experience (or CX in marketing jargon) is a key component for a successful business. So, I decided to talk to you about the ultimate customer experience: the community. Before we begin, let’s agree on the definition of a community. It’s...
Far from greenwashing – The recipe for an efficient communication 3/3

Far from greenwashing – The recipe for an efficient communication 3/3

by nathaliebrosse | Aug 3, 2018 | BtB, Communication, Environment

Numerous tools exist to communicate in general, the key here is to pick the ones most suited to what you have to say and, of course, to your audiences. So, instead of listing them all, I have selected some of them I find particularly efficient for a communication...
Far from greenwashing: communicate, yes, but about what? 2/3

Far from greenwashing: communicate, yes, but about what? 2/3

by nathaliebrosse | Jun 12, 2018 | Communication, Environment

Welcome to part 2 of Evergreen series about communicating on the environment. At this stage, you have assessed your achievements regarding the environment. You are also aware of your areas of improvement. You should at least have a corporate engagement towards the...
Far from greenwashing – how to communicate on the environment? 1/3

Far from greenwashing – how to communicate on the environment? 1/3

by nathaliebrosse | May 8, 2018 | BtB, Communication, Environment

Several weeks ago, I attended an EpE  conference about the environment in the communication to consumers.  This led me to write a series of three articles sharing some of the ideas I find important to communicate without falling into the hazardous greenwashing sink....
Five tips to make a great BtB corporate video

Five tips to make a great BtB corporate video

by nathaliebrosse | Jan 27, 2018 | Communication

I had to make corporate videos several times in my career. And I have now come to the conclusion that this is not a trivial exercise. The idea is not to promote the company like a bag of crisps. At the same time, I have seen so many ‘dusty’ corporate...

ARTICLES RECENTS/Recent posts

  • Mony Chhim’s BtB Marketing Podcast – How to set up co-marketing operations in BtB?
  • Werner & Mertz⏤ Circular Economy means Sustainable Growth
  • Evergreen wishes for 2019
  • How to create the ultimate customer experience?
  • Nudge: towards a responsible behaviour?

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