Defining a Differentiating and Sustainable Value Proposition

 

You are questioning your product or service offering? You are confronted to an ever-changing market following technological , regulatory ou social evolutions? You want to find sustainable growth for your business? Evergreen helps you update your market insights and meet the expectations of your stakeholders.

Identify your business opportunities

Evergreen helps you optimize your marketing mix and create value thanks to a careful evaluation of you offer of products or services through the life cycle. Brainstorming sessions with your teams lead to identifying gaps and pockets of opportunities. Through the whole process, your consultant assists you to rank and prioritize these opportunities ending up in specific action plans with relevant KPIs. Simple and efficient!

Comply with GDPR

Evergreen conducts an audit of your marketing data and helps you get into compliance.

Defining an action plan to gain permission from your clients and stakeholders

Granting access and ensuring privacy

Streamlining your data

Some of what we have done so far

Raw milk protection project in East Africa

  • Analysis of the value chain
  • Development of the business case including risk analysis
  • Coordination of the product development and the marketing mix
  • Selection of local partners

Implementing a service programme to complement a product range

  • Evaluation of the market and customer expectations
  • Design of the business model and the marketing mix
  • Coordination of a multi-functional international team
  • Launch and KPIs monitoring

Marketing  coach as part of a new global product launch

  • Preparing team meeting combining marketing and innovation people
  • Setting up the value proposition
  • Defining the launch plan